Plum Pretty Sugar

Fresh, Modern & Effortless

Plum Pretty Sugar is recognizable for its West Coast style, as well as its laid back, fresh and confident approach. The brand is rooted in its foundation as a leader in the multi-million-dollar bridal apparel category and has evolved into a fashion brand known for modern and feminine prints in apparel such as robes, dresses, tops and sleepwear.

For Stylish Women Everywhere

Founded in 2009 by Charlotte Hale, Plum Pretty Sugar has quickly grown into a trend & style influencer with a loyal fanbase of 750,000+ followers across their social media platforms.  Through active engagement with Plum Pretty Sugar enthusiasts, the brand and design aesthetic speak to young women ranging from Gen Z to Millenials to Gen X.

A Growing Lifestyle Brand

Retailers include Nordstrom’s, Anthropologie, BHLDN, Amazon, Plumprettysugar.com and their own flagship store in southern California. Through licensing, Plum Pretty Sugar is looking to expand into additional retail channels in key adjacent categories including footwear, handbags, headwear, athleisure, personal care, home and stationery.