Hang Ten

Founded in 1960, Hang Ten is the original surf and California lifestyle brand. Adorned with the globally recognized “Feet” mark, the icon carries a surf heritage and nostalgic appeal no other brand can claim.  A $500M brand globally at retail, Hang Ten is all about fun in the sun and spans a wide age demographic – from millennials that shop for Hang Ten at Urban Outfitters to baby boomers who are nostalgic for the brand from their youth. 


Surfs Up

Their authenticity comes from being a pioneering force in action sports defining the aesthetic and culture of this unique market. While always aware of their deep roots in the Californian coastal spirit, Hang Ten continues to evolve as an all-season lifestyle brand that transcends age.

About the Hang Ten Brand

Hang Ten is currently available across a variety of categories including apparel, swimwear, sunglasses, footwear and outdoor recreational products.  With a portfolio of archival artwork, the brand can easily be translated into a wide range of products that celebrate Hang Ten’s heritage as a true outdoor and action sports brand. 

It’s more than a label. It’s a mindset.