The New York Botanical Garden

Licensing Objective:

Extend The New York Botanical Garden brand and beautiful archival artwork into a variety of categories that celebrate the Gardens and their heritage.

Results:

JBL has secured the following categories: Rugs, Bedding, Home Fragrance, Stationery, Bath, Wall Art, Tabletop, Paint, Garden Décor & Fabric by the Yard launching in 2014. You can find NYBG products in Lowe’s, Kohl’s and Bed Bath Beyond stores and online May, 2014. We also secured a partnership with Oscar de la Renta on an exclusive co-branded gift and home décor collection available at department stores including Bloomingdales, Saks Fifth Avenue and Neiman Marcus.