The New York Botanical Garden

Licensing Objective:

  • Build a long term, strategic licensing program for this renowned cultural institution and National Historic Landmark with royalties supporting the institution’s charitable mission
  • Develop stunning creative assets derived from The New York Botanical Garden’s archive of botanical artwork to aide licensees in product development across a diverse array of products including home decor, stationery, books, gift, jewelry, health and beauty, and fabrics


  • JBL secured a broad range of over 25+ licensees, strategizing with each licensee to coordinate distribution at a variety of retailers including Bed Bath and Beyond and QVC
  • JBL Creative Services developed biannual on-trend creative assets for licensees to build products and programs from at retail