Lily & Val
What began as an Etsy shop is now a global lifestyle brand:
Our objective was to maximize designer and influencer Valerie McKeehan’s beautiful typography through a global licensing program to ensure the growth and longevity of her Lily & Val brand. We extended the Lily & Val brand beyond stationery into a robust licensing program with 50+ licensees in a variety of products including calendars, greeting cards, crafts, gifts, textiles, decorative home accents, garden décor, wall art, and luggage. Lily & Val products can be found at major retailers including Michael’s, Jo-Ann’s, Hobby Lobby, Barnes & Noble and more.