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                                            Surtex and Licensing Show Follow up 06/24/2011
                                            2 Comments
                                             
                                            We had a great time at both Surtex and Licensing where we met with a lot of existing licensees and new potential licensees.  We are so lucky to have the nicest group of artists and brands to work with!  See below picture of Tiffany and I standing outside our booth at Licensing Show.  
                                            Picture
                                            We also managed to have some fun outside of the shows which is a nice bonus for two hard working Moms! Here is a picture of a bunch of us girls out on the town in NYC. It's Tiffany, me, Amy Medhurst and my devoted sister, Jennifer. She is so nice to provide free labor and help me out at both shows with set up and take down and also help when the traffic at the booth got a little crazy which I am happy to say happened several times!
                                            Picture
                                            Every year, I ask my self is exhibiting worth the money and of course it always comes down to how many deals are signed after the shows, but so far I am happy with the response. 


                                            I also add up the cost to go and visit each of the licensees we do business with and it would be astronomical and time consuming to go and visit with everyone we met with in 6 days over both shows. 

                                            And every year after the shows, you always feel more connected and in tune with the industry and the opportunities after exhibiting. 


                                            So, I have to say, even though I ask myself the same question each year, I always find the shows worthwhile, energizing and fun!


                                             


                                            Comments

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                                              Julie Newman:  Owner of Jewel Branding & Licensing

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